AI Use & Content Policy

At Waterloo Code, we believe in being clear about how artificial intelligence is and is not used in our work. We use AI carefully as a support tool in limited situations, but our work is led, reviewed, and completed by real people.

Our development work is done by experienced developers

We do not use AI to write, generate, or ship client code. Our development work is completed by real, experienced developers with more than 20 years of hands-on experience building, maintaining, and supporting websites, applications, and custom systems.

Client code, private project details, credentials, and sensitive information are not submitted to AI tools.

How we may use AI

We may use AI as an internal support tool for early-stage ideas, research direction, source discovery, outlines, or temporary placeholder content. AI may also help us explore wording options for internal drafts.

Some draft copy may be AI-assisted, but nothing is published as-is from an AI tool. Public website copy, marketing content, and other public-facing materials are reviewed, edited, rewritten where needed, and approved by a human before they go live.

Images, graphics, and animations

Images used by Waterloo Code are stock images, free-to-use images, or visuals created by our team. We do not use AI-generated images on our website.

Social media graphics are created using Canva and are not AI-generated. Our SVG animations and custom visual elements are created by real people and are not produced by AI.

Client privacy and sensitive information

We do not place sensitive client information into AI tools. This includes private business details, personal information, login details, access credentials, project files, support requests, and confidential communications.

Protecting client information is more important to us than convenience.

Support, email, testing, and hiring

Our support and email communication is handled by humans. We may occasionally use AI to help think through wording, but we do not copy and paste AI-generated email responses to clients.

Testing and quality assurance are completed by real people. Our hiring process is also handled by humans, not AI screening systems.

Our approach

AI can be useful for brainstorming, research support, and rough drafting, but it does not replace our experience, judgement, quality control, or responsibility to our clients.

When you work with Waterloo Code, you are working with real people who care about the work, the details, and the trust clients place in us.